Dr Bikasih Thapa & Dr Maheswar Prasad (Nepal) - Hideo Wada MD PhD (japan) - Dr a Lavra Castrocatesana (Mexico) - Dr Mrs N.M. Hettiarachechui (Srilanka) - Dr Jorge Aldrete Velasco (Mexico) - Prof Hans Peter Kohler (Switzerland) - Dr Hermanus Suhartono S Sp.OG(K) PhD - Dr Isabel Pinheiro (Portugal) - Dr Suranga (Srilanka) - Jovia Dino Jansen Amsterdam,Holand - Hideo Wada MD PhD University Graduate School of Medicine Departement of Moleculer and Laboratory Medicine Japan - DR Bikash Thapa Internal Medicine Nepal University - DR Maheswar Prasad Internal Medicine Nepal University - Dr a Lavra Castro Castresana Colegio de Medicina interna de Mexico - Dr Suransa Manilgama University of Srilanka Internal Departement Medicine - Dr Mrs N.M. Hettiarachechui University of Medicine Srilanka - Dr Jorge Aldrete Velaso .Colegio de Medicina Interna de Mexico - Prof Hans Peter Kholer M.D FACD Profesor of Medicine University ot Switzerland - Dr Ramezan Ali Atace . Baqiyatallah University of Medical Sciences Departement of Micrology Tehran Iran - Ezekiel Wong Toh Yoon Dr. Gastroenterology of Japan - D Eric Beck,MD Bethesda Hospital Capitol Boelevard St Paul USA - Dr Emine Guderen Sahin Istambul University of Internal Medicine Turky - Dr Selmin Toplan Istambul University - Dr Nicholas New Australia - Dr Kughan Govinden. Tropical Infection of Internal Medicine Malaysia - Dr Godfrey M Rwegerera Princes Marina Hospital Bostwana -

Author : Christian A. Lombogia*, G. D. Kandou, H. Tewu


In order to maintain health is priceless, required an effort to prevent disease. Measures to detect diseases that may arise is very important, because not all diseases come with obvious symptoms and are often found incidentally during a medical examination. By being aware of it, Manado Adventist Hospital Medical Check Up organizing (MCU) for early detection of diseases, thus preventing complications that can arise. Medical Check Up hospital needs to be improved and developed through strategic planning MCU prefetch queue so that the number of participants has increased so as to increase the income of the Hospital. The goal of this research is to develop a strategic plan on the unit Medical Check Up Adventist Hospital Manado. This study used a qualitative method that aims to gain a more in-depth information about the strategic planning unit of the medical check-ups Adventist Hospital Manado. The experiment was conducted in a medical check-up unit Adventist Hospital Manado. The timing of the start of September to December 2014. The informant is seven (7) persons who are involved directly or indirectly in the implementation of the medical check-up, among others, the Director of the Hospital, Deputy Director of Medical Services, Outpatient Installation Head, Head field Marketing, Specialist Doctor, General Practitioner, nurse executive medical check-up in the outpatient installation Manado Adventist Hospital. Market development strategy in general can be done by establishing a marketing unit. Product development means developing existing products or improve product lines now. Key words: Product Development, Market Development, Medical Check Up.

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