Author : Christian A. Lombogia*, G. D. Kandou, H. Tewu
In order to maintain health is priceless, required an effort to prevent disease. Measures to detect diseases that may arise is very important, because not all diseases come with obvious symptoms and are often found incidentally during a medical examination. By being aware of it, Manado Adventist Hospital Medical Check Up organizing (MCU) for early detection of diseases, thus preventing complications that can arise. Medical Check Up hospital needs to be improved and developed through strategic planning MCU prefetch queue so that the number of participants has increased so as to increase the income of the Hospital. The goal of this research is to develop a strategic plan on the unit Medical Check Up Adventist Hospital Manado. This study used a qualitative method that aims to gain a more in-depth information about the strategic planning unit of the medical check-ups Adventist Hospital Manado. The experiment was conducted in a medical check-up unit Adventist Hospital Manado. The timing of the start of September to December 2014. The informant is seven (7) persons who are involved directly or indirectly in the implementation of the medical check-up, among others, the Director of the Hospital, Deputy Director of Medical Services, Outpatient Installation Head, Head field Marketing, Specialist Doctor, General Practitioner, nurse executive medical check-up in the outpatient installation Manado Adventist Hospital. Market development strategy in general can be done by establishing a marketing unit. Product development means developing existing products or improve product lines now. Key words: Product Development, Market Development, Medical Check Up.
Dr. Arend L Mapanawang, Sp.PD, FINASIM, PhD